PROJECT GREEN BEARD
INSPIRE INFLUENCE IGNITE
The Green-Beard Effect was coined decades ago to describe altruistic behaviors towards others who look similar to us. But what if we didn't require an external marker to recognize we are all part of a community?
Project Green Beard aims to build a greater sense of community through storytelling in examining the underlying traits that make us human: our drive to find purpose, our capacity to do good, and our connection in striving for better health. Through relatable experiences we can deconstruct fitness into accessible pieces for people from all walks of life.
My name is Judith. Most friends know me as Jude.
I am a San Francisco Bay Area-based strength and conditioning specialist with experience working in a range of therapeutic clinics.
By sharing the stories of passionate, gritty people and examining their interconnectedness through the desire to keep moving, we will explore what the word "health" has meant to them through their journeys.
I want to bring stretches, exercise, and rehabilitation to you in an accessible and digestible form, to empower you through movement, and invite you to join a re-imagined community of movers and shakers.
I want you to find your version of healthy and happy.
Health and fitness mean something different in our lives. Here are people in our communities who share some things in common: their power to persevere through hardships, and their pursuit of better overall health.
This is: Project Green Beard
WHEN PERSONAL GOALS TAKE SHAPE AS THE HEALTH OF A COMMUNITY
Lenore Estrada grew up in Stockton and has navigated obstacles to start Three Babes Bakeshop in San Francisco after graduating from Yale and a stint in tech. She now operates the business while helping uplift other small businesses through the non-profit, SF New Deal. Her idea of healthy involves food and a more equitable community.
Photo by Jessica Chou
HAVING FUN IS THE KEY TO A HEALTHY LIFE, BUT IT'S NOT ALL THAT SIMPLE
Emily, founder of TayloredFit Solutions, is a sports diversity advocate and world class coach doing work in our community. What's her take on health?
Photo by Michael Estrada
TRAVERSING ENVIRONMENTALISM AND FIGHTING RACISM REQUIRE PROACTIVE LEADERSHIP
The outdoors are for everyone. Morgan is an Environmental Activism Associate with Patagonia. We explore how her passion in sports and her competitive spirit has driven her to help bring an indisputable right to nature to underrepresented communities.
Sample of off/pre-season training regimen for field sports included!
Photo courtesy of Morgan Greenwood
HEALTH WITH ROOTS IN FOOD AND SUSTAINABILITY
She gardens, volunteers with Brown Girls Surf, plays rugby, studies and works passionately, all while finding a path to her own definition of healthy.
Check out why we're inspired by her and the workout that we tailored for her.
Photo courtesy of Shannon Brown
EVERYDAY MOVEMENTS: START OR END BY WIGGLING YOUR BIG TOE
Waiting for her favorite forest trails to reopen, Syd shares how she found her calling, and how small simple everyday practices helps them arrive at a new calm while they empowers others. Holistic, integrative therapies and daily movement can effectively alleviate pain and allow the body function more optimally--maybe starting from your big toe.
Photo courtesy of Syd Fleischer
"It has been amazing having Jude train Cutthroat! She does a fantastic job of creating a program that builds and refines our fundamental movements but at the same time she is able to make each workout feel new and engaging. It's so helpful having her there to push us during the zoom workouts and give feedback if we need to make any adjustments. I am feeling stronger and more stable all around and I can already tell it will pay off when we finally step on the field to play."
MEET THE TEAM
Collaborators Behind Stretch and Workouts For Our Storytellers
Founder, Content x Training
NSCA - CSCS (Certified Strength and Conditioning Specialist)
After graduating from University of California, Santa Cruz in 2015 with degrees in Biology and Economics, Judith has spent time in a range of clinics, including pediatric PT, OT, experience. She's had fun coaching large and small group sessions, as well as one on one training, and is so excited to train Reno Cutthroat (Club Ultimate) as their team's strength and conditioning coach this season. In her free time, she plays competitive ultimate frisbee with Bay Area Donuts and enjoys volunteering for SF Falcons Women's Team to expand the reach of a sport that strives to be increasingly inclusive. She also enjoys outdoor adventures with her rescue mutt, Luna, learning how to rock climb, or indulging in a good cup of coffee.
NCSF - Certified Personal Trainer, Exercise and Stress Management, TRX Suspension Certified
Kristina graduated from the University of the Pacific with her Doctorate of Physical Therapy degree in 2017. She is currently working as a traveling physical therapist in acute and outpatient care settings in Northern California. Kristina enjoys working with the geriatric population and also has experience with aquatic therapy. Her hobbies include running, hiking, and reading. She is currently training for a half marathon in 2020 and a full marathon in 2021. Her greatest accomplishment so far has been completing the Cactus to Clouds hike in Palm Springs, a 16 hour, 22 mile hike with 10,834 ft of elevation gain up to the top of San Jacinto.
PT, DPT, OCS
Justin graduated from the University of the Pacific with his Doctorate of Physical Therapy degree in 2017. He went on to complete an orthopedic residency program at Kaiser Southern California in 2018, passing his specialty exam and becoming a Board Certified Orthopaedic Clinical Specialist in 2019. Justin is currently working as a travel physical therapist in Northern California, working in both outpatient and home health. He has a multitude of hobbies, with some being jiujitsu, running, and listening to podcasts.
Content x Nutrition
Josie’s interest in human health began with a degree in Nutritional Sciences at The Ohio State University, and after graduating with a Masters in Metabolism & Immunology from Colorado State University in 2016, her interest evolved into a passion for discovering the human body’s limitlessness. She continued putting pieces of the body’s puzzle together as she managed a start-up microbiome lab at the University California of San Diego for 2 years before hanging up her lab coat to live out the lifestyle she always read about in scientific journals. Today, Josie puts herself — mind and body — through the ultimate test as an elite Paracyclist, seamlessly synchronizing all body systems together as she trains for the 2021 Tokyo Games. Her greatest accomplishments so far are 2x National Champion Titles and riding for Team USA at the 2019 ParaPan American Games. Josie enjoys advocating for Para-Mountain Biking to be a Nationally recognized sport, and cat calling dogs for the irony.
PARTNERS AND SUPPORTING ORGANIZATIONS
Savage keeps all of production in-house, from design to printing and sewing. More recently, they've launched GreenLine, using fabric made from 100% recycled plastic bottles. We've partnered with Savage for their commitment to sustainability and reducing our carbon footprint.
PGB rotates organizations that receives profits off of sales from our branded jerseys and Savage Ultimate helps us get that done!
BAWT works with adults in the SF Bay Area community to instill skills so that they may inspire youth to explore outdoor spaces.
We work with BAWT to raise greater awareness of their programs and their commitment to equitable access to outdoor spaces and bettering the community.